Marketing Cloud

SalesForce Marketing Cloud (SFMC) is Salesforce's platform for marketing efficiency and customer engagement.The Salesforce Marketing Cloud is a SaaS platform made up of four ``base versions,`` each with a different level of functionality, plus many additional at-cost components that further boost functionality. Digital marketers are able achieve a wide range of objectives with the Salesforce Marketing Cloud, thanks to the cloud-centric features, including

• Engage in a two-way dialogue with the customers (current and prospective)

• Connect and analyze known and unknown customer profiles for a birds eye view of your target market

• Measuring, optimizing, and reporting your product and service performance across different channels

• Support for Salesforce Einstein AI.